Harris Seeds
Digital Marketing Campaign — A multi-channel content package for a new watermelon variety, encompassing email marketing, social media assets, and four original summer drink recipes with printable recipe cards.
Sales aid — Designed to highlight a range of Dahlia, Gladiolus, and Lily bulbs and tuber offerings. Alternate layouts below.
Multi-purpose sales aid — Developed to educate small- to medium-sized roadside stand growers on fall pumpkin and décor trends, while inspiring consumers with curated porch and tablescape ideas. Alternate layouts below.
3 Annual Catalogs — Evolution and refresh or three annual catalogs. Problem: disorderly layout • uneven spacing • inconsistencies • misalignments • fragmented information flow Solution: redesigned the layout • set to a grid • implemented wayfinding elements • simplified icons • listed text and imagery in the same order
Print Advertisement — Half-page ad options for the New York State Agricultural Society publication.