Harris Seeds
Digital campaign for an H.M.Clause new watermelon variety: Photography, email, social posts, and a set of four summer drink recipes, specifically crafted for this initiative, with printable recipe cards.
Half-page advertisement options for the New York State Agricultural Society publication.
Autumn look book: a sales aid for both roadside stand growers and consumers. This is meant to illustrate fall pumpkin and decor trends to small-to-medium level growers and inspire porch and tablescape ideas to consumers. (Alternative layout options below.)
Sales aid designed to highlight product line of dahlia, gladiolus, and lily bulbs and tubers, with alternate layouts.
B2C educational material: to promote home-grown sprouts.
Order inserts: B2B and B2C promotional materials to be included with outgoing shipments to encourage brand loyalty and to incentivize future purchases.
Catalog evolution and refresh.